Privacy Policy

1. Introduction

Apex Firearms, LLC ("Apex Firearms," "we," "us," or "our") operates the website located at apexfirearmsusa.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, place an order, use our services, or otherwise interact with us. By accessing or using the Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

Personal Information You Provide:

• Full name, email address, phone number, and date of birth
• Billing and shipping address
• Payment information (card on file details — we do not store full card numbers on our servers)
• Government-issued identification (as required for firearm transfers and ATF Form 4473 compliance)
• Account login credentials (if you create an account)
• Messages and communications sent to us via contact forms or email

Information Collected Automatically:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 6)

Transaction Records:

• Order history, product reservations, and purchase details
• FFL transfer records as required by federal law
• ATF Form 4473 records (maintained in compliance with ATF regulations — these are kept in physical or digital bound books, not on this website)

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders and reservations
• Facilitate FFL transfers and comply with all federal, state, and local firearm regulations
• Communicate with you about orders, appointments, and customer service inquiries
• Send order confirmations and transactional emails
• Improve our website, products, and services
• Prevent fraud and maintain the security of our operations
• Comply with legal obligations, including ATF recordkeeping requirements
• Send promotional communications (only with your consent — you can opt out at any time)

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Legal Compliance: With the ATF, law enforcement, or other government agencies when required by federal, state, or local law
• Service Providers: With trusted third-party vendors who assist with email delivery, website hosting, and payment processing — these providers are contractually obligated to protect your data
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• Protection of Rights: When necessary to protect the safety, rights, or property of Apex Firearms, our customers, or the public

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses encrypted connections (HTTPS/TLS) for data transmission. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. We do not store full credit card numbers on our servers — payment card information provided as "card on file" is used solely for reservation purposes and handled through secure channels.

6. Cookies & Tracking

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for site functionality, including shopping cart persistence and user authentication
• Analytics Cookies: Help us understand how visitors interact with the Site so we can improve performance and user experience

You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality (e.g., your shopping cart may not persist between visits).

7. ATF & Firearms Recordkeeping

As a Federal Firearms Licensee (FFL # 5-76-361-01-7M-08573), Apex Firearms is required by federal law to maintain certain records related to firearm transactions, including ATF Form 4473 (Firearms Transaction Record) and acquisition/disposition records. These records are maintained in accordance with ATF regulations (27 CFR Part 478) and are retained for the periods required by law. This information is not stored on or accessible through this website and is maintained separately in compliance with federal requirements.

8. Your Rights & Choices

• Access & Correction: You may request access to or correction of your personal information by contacting us
• Account Deletion: You may request deletion of your account and associated data, subject to our legal recordkeeping obligations
• Opt-Out: You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us directly
• Do Not Track: Our Site does not currently respond to "Do Not Track" browser signals

Please note that certain records related to firearm transactions must be retained as required by federal law and cannot be deleted upon request.

9. Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites (e.g., payment processors, social media platforms, Google Maps). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: